MOOD 03 / 06 · EAU DE PARFUM · GENDER-NEUTRAL

The Ick

Worst feeling, best smell.

£48.00

Not sure yet? Try five moods for £15 and the full £15 comes off this bottle.

Free shipping on pre-ordersMade in the UK£15 set fully redeemable

230 of 230 left. Wired to real stock, never faked.

Shipping and returns
Pre-orders ship free. Launch orders dispatch from 21 August with UK tracked delivery. Unopened bottles can be returned within 14 days of delivery. Opened fragrance can't be resold, which is exactly why the £15 Discovery Set exists.
How the £15 credit works
Buy the Discovery Set and we email you a single-use £15 code. It works on any full-price 50ml bottle on this site for 30 days. One use, no catches.
Multi-bottle discount
Add two or more bottles and 15% comes off every bottle in the order, automatically, at checkout. It stacks with your £15 set code.
Ingredients
The full ingredient list is printed on every box and published here at launch. The notes below are the smell, not the regulatory list.
The Ick eau de parfum 50ml bottle

The 3-Spray Mood Dial

The only fragrance
you can turn up.

A flicker. You're not sure yet.

Every scent is designed so you control the strength. One spray whispers. Two carries the room. Three is a decision. Same bottle, three settings.

A flicker. You're not sure yet.

1 HINT · 2 MOOD · 3 FULL SEND. It's on the bottle for a reason.

The Ick story

The story

He said “I don’t
really read.”

And that was that. Soft suede and warm resin cut with pink pepper and cardamom. Genuinely gorgeous, arriving at exactly the wrong moment. The smell of an attraction dying mid-sentence.

The panel could not stop sniffing their own wrists. One called it comfort with a grudge. Another said it needs selling in gallon jugs. We are sticking with 50ml.

Smells like

If you know, you know.

Soft suedeWarm resinPink pepperCardamomA decision made quietlyLeaving early

Notes

What's in it.

Top

Cardamom, pink pepper

Heart

Labdanum, saffron

Base

Suede, patchouli, cedarwood, ambroxan

Before launch

4.9 / 5

The Ick's average from our 50-person panel. The highest score in the range.

"Comfort with a grudge"

Sweet and warm with an edge. Gorgeous, and slightly holding something against you.

"Slightly wrong in the best way"

The line that sums the whole concept up.

"A 3 from one tester"

Too sweet for them. The other forty-nine argued. We print the dissent anyway.

From our pre-launch tester panel of 50. Verified customer reviews land here once the first orders ship.

Wear it when

You've made a decision and haven't announced it yet. Second dates that won't lead to third ones. Leaving.

Field research

Rigorous testing.

Other moods

You are not one person.

Pairs with · Mood 04 Big Night

The four hours you won't remember. Where most icks are contracted.

See Big Night · £48
Can't decide? The Discovery Set

Five moods in 2ml, one sealed slot, £15. The full £15 comes off your first bottle. There is no version of this where you lose.

Pre-order the set · £15
Locked Mood 06 · September Serotonin

200 bottles. £58. TikTok Shop only, never restocked. The waitlist is the only way in.

Join the waitlist
The Ick£48.00 · 50ml