What's coming
The plan.
Out loud.
Most brands hide the roadmap. Ours is the fun part. Dates might wobble. The direction won't.
- 19 August
Pre-orders open
The Founding 500 window. Free shipping. Your number, forever. A vote on Mood 07. Priority on the September drop.
- 21 August
Launch day
Five moods. £48 each. 230 bottles per scent, and the stock counters are real.
- September
The Serotonin drop
200 numbered bottles. £58. TikTok Shop only. Never restocked. Waitlist hears first.
- Autumn
Mood 07: your call
Name it. Colour it. Argue about it in the Group Chat. We build the winner for real.
- After that
Shelves near you
Pop-ups and real shops once the internet has voted with its wallet. Retailers can skip the queue on the stockists page.
Mood 07
The next colour
is yours.
Every decision so far was ours. The seventh is yours. Voting opens after launch. Buy anything before the 21st and you're already in.
?