Founding 500
The only fragrance you can turn up.
Six moods. One dial. Pick how you feel, then decide how loudly the room should know about it.
The everyday sweet spot. Present, not pushy.
Be one of the Founding 500.
- First access on 24 July — two days before everyone else
- Your founding number, forever (member 001 is still up for grabs)
- A vote on Scent No. 7 — the community picks the next mood
- A place in The Group Chat when the doors close
Get your number
Founding spots are capped at 500. When they're gone, they're gone.
Six moods. Bottled.
Every scent is a mood you already have. 50ml Eau de Parfum, built to be collected — and mixed.
Cut grass, green leaves, cold morning air. A citrusy reminder that the outside exists.
White musk, clean soap, fresh laundry. Freshly showered. Suspiciously so.
Sweet praline in warm amber. Named after the worst feeling. Smells like the best one.
Rich, boozy, gourmand. Smells like one great decision and three bad ones.
Spice, leather, dark woods. For when you've decided to become a problem.
Sparkling citrus that works faster than your coffee. Sunshine, but wearable.
Can't pick a mood? Correct.
The Discovery Set: all six scents in 2ml sprays. Try every mood before you commit — then your £15 comes off any full bottle.
Basically free. You're welcome. →
How the drop works
Founding 500 doors open
48 hours of first access. Founding numbers assigned in order of purchase.
General pre-order
Everyone else gets in — if there's anything left.
Full launch
Site live, TikTok Shop live, first bottles ship from the UK.
Fair questions
Is it actually gender-neutral?
Yes. Moods don't have genders and neither do our bottles. Every scent is built to work on anyone.
What's the 3-Spray Mood Dial?
Every scent is engineered to wear at three strengths. 1 spray is a hint. 2 is the mood. 3 is full mood — for when the room should know. You control the volume.
When do orders ship?
First bottles ship from our UK facility from 31 July, in order of purchase. Founding members ship first.
What does joining the Founding 500 cost?
Nothing. It's an email. You get first access, your founding number, and a vote on Scent No. 7. The only risk is missing it.